In September 2006, residents voted 80.3% in favour of the construction of the South Okanagan Events Centre. The $73 million arena, sports complex and convention centre could possibly serve as a summer or early fall training facility for the Vancouver Canucks as well as the home of the BCHL’s Penticton Vees, so named in honour of the senior hockey team that in 1955 won the Ice Hockey World Championships against Russia. The Centre has boosted the city’s convention market and is a popular stop on concert tours and for other special events.
The Penticton Vees now play in the South Okanagan Events Centre which opened in September 2008.
Penticton is the hub of wine tourism in the Okanagan Valley with access to 88 winerieswithin an hour’s drive. Nearby Naramata now has 22 wineries, by the beginning of the 2009 Fall Wine Festival.
The Kettle Valley Rail Trail, with trail heads leading to more than 160 km of flat, rail-bed trails for hiking and biking adventures, can be accessed from Penticton. This trail is part of the Trans Canada Trail. Penticton also has a state of the art Aquatic Centre.
Penticton also serves as the regions major destination for shopping needs. With Cherry Lane Mall hosting numerous well known stores including The Bay, London Drugs, Save on Foods, Davids Tea, Rogers, Bootlegger & many others. Other shopping centres in Penticton include: Staples, Winners, Superstore, Wal-mart, Whole Foods.